Your Marketing Isn't Working. Let's Fix That.
You're running a good business. Your product works. Your service delivers. But your marketing? It's not bringing in the customers you need.
Empty tables on Tuesday nights. Phones that should be ringing. Donation appeals that get ignored. Social posts with 47 likes and zero sales.
You've tried Facebook ads and hired that "social media expert" who posted three times and disappeared. Maybe you even paid someone $3,000 for a website that looks nice but doesn't convert.
1.6M
Peak Monthly Reach
(The Matinee)
2.9M
Monthly Views Achieved
(April 2025 viral breakthrough)
15+ years
Hospitality & Event Experience
(Behind the bar, on the stage, in the trenches)
Here's what actually works:
Direct-response copy that addresses the exact problem keeping your ideal customer up at 2 a.m. Words that make them think, "This person gets it. This is exactly what I need."
I'm Kenneth Averiett. I've spent 10 years writing copy that fills venues, books contractors solid, and gets donors to open their wallets.
But before I ever wrote a word for money, I learned your business from the inside:
Marketing and Events Coordinator at The Matinee, where I grew monthly reach from 2.7K to 1.6 million at its peak, generating 2.9 million views and 32,300 profile visits in one month through strategic content diversification. I manage all social media, event promotion, booking, and production for Akron's premier underground music venue.
Licensed Property & Casualty Insurance Agent for 6 years, insuring blue-collar contractors in 48 states. I learned how to overcome every objection and close deals when customers are scared and skeptical.
Production Manager for live music venues, coordinating logistics for 100+ shows. I know what makes events sell out and what dies on the page.
15+ years in hospitality, including 5 years behind the bar watching what actually gets people through the door. Not marketing theory. Real results.
15+ years volunteering with Highland Square Porchrokr Festival, programming acts and managing operations. I've seen what builds community and what falls flat.
Why I’m Not Just Another Copywriter
🎯 Marketing and Events Coordinator, The Matinee
I don't just write about hospitality. I RUN hospitality marketing. Every week I book talent, write event copy, manage social media, and watch what actually converts followers into ticket buyers. When I grew our monthly reach from 2.7K to 1.6 million, generating 2.9M views, I learned exactly what language moves people from 'interesting' to 'I'm buying tickets right now.’
1.6M peak reach. 2.9M views. Viral success through strategy.
🏗️ Licensed Insurance Agent (P&C)
For 6 years, I insured blue-collar contractors across 48 states. I know your customers. I know their fears. I know the exact objections they'll throw at you before they buy. When a contractor tells you "I need to think about it," I know the 5 things running through his head. And I know the exact words that close the sale.
48 states. Thousands of objections handled. Every one overcome.
📚 AWAI-Trained in Direct-Response
I didn't just read a book about copywriting. I completed the full AWAI Accelerated Copywriting Program. I studied CA$HVERTISING's 41 principles. I learned the Life-Force 8 desires. The 9 Learned Wants. The 17 Foundational Principles. Every word I write uses these frameworks.
I Write Copy For:
🏨
Hospitality Venues
Bars, restaurants, music venues that need packed houses on weeknights and events that actually sell tickets. I'm currently Chief Brand Officer at The Matinee. I live this world.
💚
Nonprofits
Organizations tired of generic appeals that don't work, ready for fundraising copy that moves donors to action. 15+ years volunteering taught me what works.
💪
Fitness Professionals
Trainers and coaches with followers who won't convert, courses that won't sell. Ready to turn engagement into income with copy that closes.
🔧
Blue-Collar Contractors
Roofers, HVAC, plumbers, electricians who want phones ringing with customers ready to say yes, not price shop. I insured contractors for 6 years. I know your customers.
🛡️
Insurance Agents
Professionals who want to be seen as trusted advisors, not commodity sellers competing on price. I was a licensed agent. I know this game.
🛍️
Lifestyle Brands
E-commerce founders with traffic but no sales, ready to turn browsers into buyers and one-time customers into repeat fans.
What You Get:
1
Copy that converts
Copy grounded in psychology. The Life-Force 8 desires. The 9 Learned Wants. The 17 Foundational Principles that make people buy. Every word I write uses proven frameworks from AWAI and CA$HVERTISING.
2
Industry-specific strategy
I don't just understand copywriting theory. I understand your customer because I've been in your shoes. Marketing Coordinator. Licensed agent. Event producer. I've lived your business.
3
Proven frameworks
Book a call. We talk about what's not working. I ask questions about your customer, your offer, what you've tried. Then I write copy that actually converts.
Here's How This Works:
You book a call. We talk about what's not working. I ask questions about your customer, your offer, and what you've already tried.
Then I write copy that actually converts. Homepage. Email sequences. Event promotions. Social content. Sales pages. Whatever you need to turn prospects into paying customers.