Portfolio
One case study. Multiple spec projects. Copy samples that demonstrate how to grow reach, turn estimates into contracts, and build trust with your audience.
6K → 2M
Instagram Growth
300+
Events Promoted
48
States Served
15+
Years Experience
HOSPITALITY
The Instagram Audit: 5 Photos Killing Your Vibe
Five photo types making your venue forgettable on Instagram. Shows what's broken, what to post instead, and caption strategies that drive reservations.
CASE STUDY: HOW I GREW A DIVEBARS REACH FROM 6K to 2M
The Challenge
In October 2024, I took over social media management for The Matinee, Akron's premier underground music venue. The venue had a modest but loyal following with limited reach outside Highland Square. Before I took over, The Matinee averaged under 1,000 profile visits per month and under 2,000 reach, with no sustainable growth pattern.
The Strategy
I transformed The Matinee's social platforms into drivers of community identity, brand awareness, and foot traffic. Every post followed direct-response principles: build desire, create urgency, drive action. I implemented consistent posting schedules, partnered with bands and artists, featured bartenders and regulars, and diversified content beyond just show announcements.
The breakthrough came when we opened the Matinee kitchen and created food content alongside music coverage. Combined with personality-driven bartender content, this diversity drove viral exposure.
April 2025: The Viral Tipping Point
2.9M
Views (+5,000%)
2.9M
Reach (+13,000%)
The Thursday Night Problem Solver
2.9M
Visits (+1,500%)
12-Month Results (Oct 2024 - Sep 2025):
Peak reach: 1.6 million (April 2025)
Peak views: 2.9 million in one month
Peak visits: 32,300 profile visits (from 713)
Gained 1,300 new followers in April alone
Consistent baseline: 200K-300K monthly views post-viral
Established The Matinee as a recognizable regional brand
Built sustainable engagement through diversified content
Key Catalysts: Viral Hurricane Shot video, kitchen expansion (food content), bartender personality features, consistent daily posting, and community partnerships.
Three copy-paste social posts that fill your slowest night this week. Ready to customize and use immediately. No "Thirsty Thursday" clichés.
CONTRACTORS
Summit Roofing: Emergency Services
See how emergency service copy converts panicked homeowners into booked jobs. Complete sample page with headline, trust signals, and urgency-driven CTAs.
3 Email Sequence Template That Turn Estimates Into Signed Contracts
Three follow-up emails that convert estimates into signed contracts. Copy-paste templates for HVAC, roofing, plumbing, and other home service contractors.
The 5-minute website audit for contractors
Find the three words killing conversions on contractor websites. Quick audit reveals what's sending homeowners to your competitors.
The Bid Proposal Audit
Seven words in contractor bids that make homeowners choose "the cheaper guy." Shows how to win jobs on value, not price.
Non Profits
Website Audit for Non Profits
Website audit that shows nonprofits where donor conversion falls apart. Checks homepage, donation page, and mission clarity.
THE 48 Hour Thank You System
Two-day follow-up system that turns first-time donors into repeat supporters. Templates included for email, mail, and phone outreach.
Insurance Agents
Website Audit for Insurance Agents
Audit showing why agent websites sound identical. Finds the generic phrases that make prospects move on to the next quote.
The 3 Email Follow-Up Sequence for Converting Quotes
Three emails that move quote requests toward signed policies. Templates for follow-up after initial contact, quote delivery, and going silent.
Fitness Professionals
Website Audit for Fitness Professionals
Homepage audit showing why beginners bounce before booking. Identifies the intimidation factors that chase away new members.
The Trial-to-Member Email Framework
Email sequence converting trial members into paying members. Five messages covering the trial period and immediate post-trial follow-up.
Lifestyle Brands
5 Instagram Caption Frameworks for Lifestyle Brands
Five caption templates that drive product interest without sounding salesy. Ready to customize for fashion, home goods, and wellness brands.
Product Description Audit for Lifestyle Brands
Product description audit finding the clichés that make your brand forgettable. Shows what to write instead of "premium quality" and "timeless style." Works for fashion, home goods, and wellness brands.