Portfolio
One case study. Multiple spec projects. Copy samples that demonstrate how to grow reach, turn estimates into contracts, and build trust with your audience.
6K → 2M
Instagram Growth
300+
Events Promoted
48
States Served
15+
Years Experience
HOSPITALITY
The Instagram Audit: 5 Photos Killing Your Vibe
Five photo types making your venue forgettable on Instagram. Shows what's broken, what to post instead, and caption strategies that drive reservations.
CASE STUDY: HOW I GREW A DIVEBARS REACH FROM 6K to 2M
The Challenge
In October 2024, I took over social media management for The Matinee, Akron's premier underground music venue. The venue had a modest but loyal following with limited reach outside Highland Square. Before I took over, The Matinee averaged under 1,000 profile visits per month and under 2,000 reach, with no sustainable growth pattern.
The Strategy
I transformed The Matinee's social platforms into drivers of community identity, brand awareness, and foot traffic. Every post followed direct-response principles: build desire, create urgency, drive action. I implemented consistent posting schedules, partnered with bands and artists, featured bartenders and regulars, and diversified content beyond just show announcements.
The breakthrough came when we opened the Matinee kitchen and created food content alongside music coverage. Combined with personality-driven bartender content, this diversity drove viral exposure.
April 2025: The Viral Tipping Point
2.9M
Views (+5,000%)
2.9M
Reach (+13,000%)
The Thursday Night Problem Solver
2.9M
Visits (+1,500%)
12-Month Results (Oct 2024 - Sep 2025):
Peak reach: 1.6 million (April 2025)
Peak views: 2.9 million in one month
Peak visits: 32,300 profile visits (from 713)
Gained 1,300 new followers in April alone
Consistent baseline: 200K-300K monthly views post-viral
Established The Matinee as a recognizable regional brand
Built sustainable engagement through diversified content
Key Catalysts: Viral Hurricane Shot video, kitchen expansion (food content), bartender personality features, consistent daily posting, and community partnerships.
Three copy-paste social posts that fill your slowest night this week. Ready to customize and use immediately. No "Thirsty Thursday" clichés.
Non Profits
Website Audit for Non Profits
Website audit that shows nonprofits where donor conversion falls apart. Checks homepage, donation page, and mission clarity.
THE 48 Hour Thank You System
Two-day follow-up system that turns first-time donors into repeat supporters. Templates included for email, mail, and phone outreach.