3 Email Templates That Turn Estimates Into Signed Contracts

You send the estimate. You wait. The homeowner goes quiet.

A week later you follow up with "just checking in." No response.

Two weeks later they email to say they went with someone else.

Here's what happened: The cheaper guy followed up. You didn't. Or you followed up wrong.

These three email templates fix that problem:

• Email 1 (Day 1): Sends right after you deliver the estimate. Reminds them why they called you in the first place.

• Email 2 (Day 3): Addresses the most common objection without being pushy. Creates urgency without being salesy.

• Email 3 (Day 7): The "last chance" email that either closes the deal or lets you move on to the next job.

Copy, paste, personalize, send. Watch your close rate climb.

Works for HVAC, roofing, plumbing, electrical, and any other contractor who gives estimates and needs to follow up without sounding desperate.