The Trial-to-Member Email Framework

Someone signs up for a trial. They show up once. Maybe twice. Then they disappear.

By the time you reach out, they've already decided this isn't for them.

Most fitness businesses wait until the trial ends to ask for the sale. Too late. The decision happens during the trial, not after.

This email sequence works alongside the trial experience to guide them toward membership:

• Day 1: Welcome email that sets expectations and removes first-visit anxiety

• Day 3: Social proof from members who started where they are now

• Day 5: Addresses the most common trial dropout reason without being pushy

• Day 7 (final trial day): The decision email that makes joining feel natural, not pressured

• Day 8 (post-trial): Final follow-up for those who haven't converted yet

Templates work for gyms, studios, bootcamps, and any fitness business offering trial memberships. Customize the timing. Adapt the voice. Watch your trial-to-member conversion rate climb.