Why Your Product Descriptions Sound Like Everyone Else's

Someone browses your product page. They see a nice photo. They read the description.

"Premium quality crafted from the finest materials. Timeless style that transcends trends."

They've read this exact description on 10 other websites today. They keep scrolling.

Your product might be different. Your description sounds identical to everyone else in your category.

This audit finds the generic language killing your conversions:

• The meaningless modifiers: "Premium," "luxury," "artisan," "curated." What do these actually mean to your customer?

• The feature dump: Listing materials and dimensions without showing why anyone should care

• The missing emotion: Describing what the product is instead of how it makes people feel

Shows you what to write instead. How to describe products in ways that connect with how customers actually think and shop.

Works for fashion brands, home goods companies, wellness products, and any lifestyle business where product descriptions matter.