The 3-Email Sequence

Someone requests a quote. You send it over. Then silence.

You follow up. "Just touching base on that quote I sent." Nothing.

Two weeks later they sign with another agent who stayed top of mind.

The problem isn't your rates. It's your follow-up. Most agents send one reminder and quit. Or they send three that all say the same thing.

These three emails work different angles:

• Email 1 (Day 1): Sent right after initial contact. Positions you as the agent who explains things, not just sends quotes.

• Email 2 (Day 3): Addresses the silent objection. Why people hesitate to switch agents, even when they know they should.

• Email 3 (Day 7): The decision deadline. Creates urgency without pressure, gives them a reason to move now.

Works for quote requests that go cold, clients who say they'll "think about it," and prospects comparing multiple agents.

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