The 48-Hour Thank You System

Someone donates to your nonprofit. Your CRM sends an automated tax receipt.

That's it. That's all they hear from you.

Meanwhile, they're donating to three other causes this month. Yours? They forget about it in a week.

The first 48 hours after a donation are when donors decide if they'll give again. Miss this window and they're gone.

This system gives you three touchpoints that build connection:

• Hour 1: Immediate email that goes beyond "thanks for your tax-deductible gift." Shows impact, not paperwork.

• Day 1: Follow-up that personalizes the experience. Makes them feel seen, not like a transaction in your database.

• Day 2: Light touch that invites them deeper. Not another ask. An invitation to stay connected.

Includes templates for email, direct mail, and phone outreach. Pick your channel. Customize the message. Build lifetime donors, not one-time gifts.