What to Do Next
1
Read the psychology section (10 minutes)
Understand why trial members don't convert and how this email addresses their specific fears.
2
Send it on Day 6 of every trial
Automate this in your CRM if possible. Day 6 is when they're deciding. Too early or too late kills conversion.
3
Customize with your gym's details
Replace brackets with class names, pricing, your community vibe. Make it sound like you.
Other Resources You’ll Want
Why Your Homepage Repels Fitness Newbies
Your website scares away 80% of potential members. What to change so beginners actually sign up.
12-Month Retention Calendar
Monthly check-ins that prevent the 90-day dropout and keep members coming back.
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Want Your Complete Conversion System?
This email converts trials. But you still need pre-trial emails, during-trial check-ins, new member onboarding, retention campaigns, and reactivation sequences. I can write your complete member journey so you stop losing people.