What to Do Next
1
Read through all 8 mistakes (12 minutes)
See which ones your homepage makes. Most fitness websites hit 5-6 of these without realizing it.
2
Track trial sign-ups over the next month
Make changes. Wait. See if beginners start signing up instead of just experienced gym-goers.
3
Fix the tone and imagery first
Replace intimidating photos with welcoming ones. Change aggressive language to supportive. Takes an afternoon.
Other Resources You’ll Want
Trial-to-Member Email That Converts 68%
The email that turns 7-day trials into long-term paying members. Psychology and timing included.
12-Month Retention Calendar
What to send members every month so they don't quit in the first 90 days.
Get This Free Resource →
Want Me to Rewrite Your Website?
This audit shows what scares beginners away. But rewriting your site yourself is time-consuming, and you're not sure what actually converts nervous first-timers. I can make your website welcoming so beginners sign up instead of going to Planet Fitness.