What to Do Next
1
Read all 5 frameworks and examples (15 minutes)
See when to use each one. Origin Story for launches. Values Alignment for brand posts. Sensory for products.
2
Post it and track engagement vs. your usual captions
See if comments, saves, and DMs increase. If yes, rotate through all five frameworks.
3
Pick one framework and write a caption today
Don't overthink it. Choose the framework that fits your next post. Write it using the structure.
Other Resources You’ll Want
Why Your Product Descriptions Sound Generic
Five description mistakes that make your products forgettable. What to write instead.
Your Brand Voice Is Invisible
Six signs your messaging sounds like everyone else. How to define a voice people recognize.
Get This Free Resource →
Want All Your Captions Written?
These frameworks show you how. But writing compelling captions every day takes hours, and you're running a business. I can write your Instagram content so your posts actually sell instead of getting scrolled past.